Friday, 10 August 2012

How Much Does It Cost To Be A Beauty Blogger?

Over the weekend, I read an article published by the Independent Fahion Bloggers  entitled ‘How Much Does It Cost To Be A Fashion Blogger?’ and while it was an interesting read, I thought the author would probably be a naked blogger because she really only touched on the initial start-up cost of blogging and not the running costs, so I thought that I should follow the theme of this article but share how much it personally costs  me to be a beauty blogger.
Camera: Fujifilm HS20 EXR = £299

While some bloggers prefer to use a point and shoot camera or a DSLR to take their photos, I’ve decided to use a bridge camera. I felt that it was the best option for me as I didn’t want to part with £500 odd pounds to buy a camera I had no clue how to use.

I originally bought my camera for about £250 off Amazon and I absolutely love it (even though I am thinking of buying an upgrade by Christmas). With my HS20 I’ve learnt a lot about aperture, shutter speed, lighting, depth of field, etc and honestly I love it and it works really well for what I use it for.

Rechargeable Batteries = £30

I own 8 rechargeable batteries with 2 chargers . . well I'm meant to have 2 chargers but I can't seem to find one of them. My camera runs on batteries, some people might have some that don't but if you do I would recommend you shell out on a set of rechargeable batteries as they will save you time and money in the future.


Memory Cards= £30

I go through Memory cards like crazy as I am always losing them or they break!!! I just broke my 16gb, lost my 8gb and now on a silly 4gb that I have offload my pictures from every week . .  very stressful!!.


SmartPhone: Iphone 4 - £35 a month

I agree with the point made in the original article that life as a blogger is made SIGNIFICANTLY easier if you have a smartphone. Apps like Twitter, Facebook, Instagram adds to your blog presence and also helps keeps you connected and interactions fairly neat.

I have had my iPhone 4 for about a year now, as I got it as a mini present for myself for my 21st birthday and love it!!! There are other phones out there but my iPhone is my baby.

Moo Mini Cards: £20

When you go to a few events, you will notice sooner than later than you need a business card for your blog. Scribbling out your blog and contact details on a piece of paper can be very time consuming when networking.

I got my business card for Moo.com and I just love how cute their mini-cards are, plus I bought their mini-card holder (in a pretty pink) and attached this to my camera strap so I don’t ever forget to take my cards with me.

Travel:  £10 for a return journey


This cost really applies regardless of where you live, if you are going to a brand event or blogger social you will have to travel from your house to the event location and that my loves will cost  you.

Before I started by job and bought myself a year’s travel pass (which I use 7 days out of 7), I had to get around on either a London weekly travelcard which cost £40 (yh that much for a week) or use the pay–as-you-go option which I think cost anything between £2.60 to £10 for a return journey which quickly starts to add up if you have to leave your house more than once in a week.

iPad Connector:- £7

Some might ask why the hell to do you have this? It makes viewing the pictures I take on my camera a lot easier as I get to blow up the pics, check their sharpness, send it to my various apps, email it around, upload it to my dropbox etc etc etc without ever having to go onto my computer.

It just is my little middle man of blogging.

Dropbox Account: Free

I would recommend dropbox to ANYONE!!! It’s somewhere you can save all your pictures and data and receive it anyway. With the dropbox app I upload my pictures and can instantly download on my phone, iPad. Netbook, Work computer, my Aunt’s computer in Nigeria. . . . I just do it as it saves me having to panic looking for a USB

Experimenting: £70

This is probably a cost that is very much dependent on the blogger but over the last year I have bought and experimented with using studio lights, light boxes and wallpapers/stones/mirrors as backgrounds just to get my pictures to look clearer and visually appeasing. Blogging is a learning process and you ARE going to experiment with props and equipment to find out what works for you and your picture/video taking style.

The first post I made over a year ago and a post I made last week on my blog look nothing alike. You probably can’t even tell that the same person took these photos because I keep learning, experimenting and adjusting and I can tell you right now I will keep experimenting and I doubt my blog will look like this in a years time.

Makeup Budget:- £150


I generally have a large budget for beauty (which I always go over) because I buy what I know or think will work for me, and honestly the majority of what I use is not that cheap.

My budget might seem a tad bit excessive to some people but the fact of the matter is that I blog because I like beauty AND the added fact that I am dark skinned living in the UK means that I generally have to spend between £20-£30 just for a foundation as my shade is not generally stocked in Highstreet/Drugstores so if I don’t want a foundation that makes me look orange or ashy, I have to part with the cash.

WOC in the UK don’t really have the luxury of stepping into any random Boots or Superdrug and knowing that your skin shade will be there, half the time it is sold out with a manky tester bottle showing you where your shade should (but never is) be.

Time: Fricking PRICELESS!!!!

Blogging is like a job.

I can’t even begin to tell you the amount of time I have stayed up til 2-3am editing pictures just so I can post it the next day when I know I have to be up at 6am to go to work or  trying to compose the opening paragraph to a sentence on my lunch break or (my favourite) waking up at 5/6am on a Saturday to do housework so I can have the freedom to spend hours taking 30 pictures of a single product only to put 3 pictures on a blog post.

Blogging takes up a lot of your time, and honestly you could be doing something else. Any blogger who has done this long enough will tell you that blogging sucks into your personal time but I do it because I love it (and a good concealer will hide the lack of sleep.)

Total Cost (Give or Take):-  £621 with an estimated monthly running cost of £185


I am aware that a lot of people think that beauty bloggers get a lot of stuff free but generally what you can receive are not products that you would necessarily go out of your way to buy and might not even be great for your skin shade or skin type, so if you want to be a beauty blogger and you think you are going to be showered with free stuff every week for you to try out . . . re-examine this.

19 comments:

  1. such a wonderful post! I swear time is priceless! the late night sitting to edit pictures and cost to attend blogger meet up! uuuuh!
    =)

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    1. awww thanks sweetie, I'm glad you think so.

      Bloggin just isn't cheap and it really is a lot of work looool

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  2. *screams* this is funny, I have a post like this in draft -damn you lmao. Such a good idea for a post cos people don't understand it is quite costly at times but it is priceless!

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    1. looool great minds think alike babes looool

      The whole experience is great and everything but damn, it can hurt my bank balance

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    2. So true - it's so freaky but it's a good post cos more times people want to know how they can make money off blogging but how much does it cost for us to put IN!

      Believe me. For me to travel into London cost me just about £50 in total sometimes that's why I cannot justify going to events for a few hours - I would end up paying out so much monthly on travel ridiculous.

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    3. Exactly!! A worthwhile blog is very expensive to run . . . I can only imagine how much the bigger blogs like The Sunday Girl cost to run looool.

      I think travel and a good camera are the ones that really eat up into your budget . . .could probably buy a cannon with the amount of money I use to take to get to events . . .thank God I live in London . . . I feel sorry for you having to come down from Luton for 3 hours and then go home . , . what time would you even reach!!!!

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    4. I've just never bothered going cos I just cannot justify the money for a few hours it's just crazy and so unfortunate. It takes less than an hour to get into London but just too expensive for a few hours. Boo!

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  3. This is fantastic post. There are way to many people attempting to downgrade or belittle the amount of time and money we invest into our blogs. Good on you for writing this, hopefully it will answer a few questions for some.

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    1. Yhh the biggest thing I would tell someone is that you will spend a lot of money before you even break even while doing a blog.

      Do it because you love and try to see it as a hobby not a income stream

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  4. Wow. OMG. Who knew beauty blogging was so expensive?? :O

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    1. I can't lie it does add up because you are giving your opinion on how a product works for you, your skin shade and skin tone to help someone make a beer product choice for themselves.

      Obviously I won't buy something I would never ever use again as thats a waste of money but blogging can be expensive.

      Theres this weird notion that people think that bloggers get given half their stuff for free but it's really not like that, 80% of the time i am buying these things or making a repurchase

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  5. it certainly does add up :)

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    1. yeah it does . . . I should probably add up how much it cost to do giveaways!!! (o_0)

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  6. Oh wow! Even though I didn't invest in half the things that you did (mainly the camera and the additional bits to go with it), I still find myself spending way too much! And I'm not even a full on beauty blogger! (I have a budget of around £20-£30 per month-if that). I find that giveaways do cost a lot, especially as I like to keep adding things to the giveaway prize, so it all adds up (and don't forget the cost of postge and packaging!). I love blogging and I love doing giveaways, which means I just need to find a more permanent job so thatI can fund my blog =)

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  7. Such an interesting post!

    I want to do one too now, I want to know how much I spend =S

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  8. great post. It definitely is very costly even if you are not blogging professionally. I realised this when I splashed out on a DSLR. Despite the costs, blogging is an amazing creative outlet and the it makes up for spending so much money - lola x

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  9. Hey honey!

    I had no idea it cost so much but considering how much you enjoy it all...it's worth it!I'm new to blogging world and considering how much work I've been trying to put into developing my ideas - it's a lot!Love your posts!Keep it up Xxx

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  10. I'm new! *waves*

    This is interesting, I'm glad I have all the camera stuff already as I had a brief foray into trying to be a concert photographer a few years ago and the kit will come in very handy! I've used my iphone for the few posts I've put up so far, but I want to experiment with other ideas where the camera would be sooooo much better, for posts that are still in draft stage.

    But honestly, more than the financial aspect of it, it's reassuring to know that this is a constant process of learning and experimentation!

    :) Siobhan

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  11. This is a really great post and wondered if we could please use it and of course all credit given to you and linked back to you in our magazine's next issue. please feel free to contact us @ chaudmag@gmail.com

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